Always created the following short video, which has gone completely viral, generating world wide conversation about what it means to do something #LikeAGirl.
"In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation."
Always Top (℅ Always) // Joe Fresh Jeans // Steve Madden Wedges // Cambridge Satchel Company Bag (℅ Always) // Alex and Ani Bangles
I've worked with Always in the past (here and here) and I couldn't be more proud to work with such an amazing company now to help spread the word about this campaign. Join the conversation with the hashtag #LikeAGirl on twitter and instagram.
Always sent me the shirt seen as part of their #LikeAGirl Campaign but did not influence this post in anyway.
2 comments:
#LikeaGirl is such an empowering campaign! love it. your shirt is so cool, i want onee
i also wrote a post about like a girl in my blog
xo
Orly
coffeebeansandhighheels.weebly.com
What an amazing campaign! Congratulations on your involvement with Always - they're onto some great things!
xo www.smalltownrootsandcowboyboots.com
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